When you start your online business, one of the revenue-generating tools is email marketing software. You may have heard the proverb of online business “the money is in your list”. This is true and therefore you should choose the right email marketing software that best suits your business objective.
Sendinblue and GetResponse are the two commonly used email marketing software by digital marketers.
In this review Sendinblue vs GetResponse, I will share the similarities and differences, the pros and cons of each tools, everything you need to know before you make your decision. I also share the links for 30 days free trial and even free plan with 300 emails per day. Go register and try it free, get a feel of the features and value that these tools can give you to grow your online business.
Similarities - Sendinblue vs GetResponse
When it comes to digital marketing automation software, you normally need at least 2 software, one to create a landing page to capture the name and email address of your visitors, and the other as autoresponder to send emails automatically to convert your visitors to customers.
Do you need to buy both landing page builder and autoresponder software and set up the complicated integration by yourself?
It may be the case in the past. Nowadays, you can have all-in-one digital marketing automation software that does everything for you. Sendinblue and GetResponse provide both landing page and autoresponder functions. They also have personalized dashboard to show the statistics of opt-in, email open rate, email click through rate, conversion rate and so on.
Both Sendinblue and GetResponse offer free trial to their subscribers. You can get 30 days free trial from GetResponse. You can get a free plan with 300 emails per day from Sendinblue.
Differences – Sendinblue vs GetResponse
- Sendinblue offers an unlimited free package while GetResponse only offers a 30-day free trial.
- Sendinblue is pay as you use while GetReponse has fixed monthly payment.
- Sendinblue use SMTP to transmit emails while GetResponse uses autoresponder and sales funnel.
- Sendinblue is a relatively younger company established in 2012 while GetResponse was established in 1998.
Sendinblue is not only a basic email marketing software, it has landing pages, SMS marketing, social media advertising and CRM. You got almost everything you need for your online business. GetResponse has landing pages, autoresponder, automation, conversion funnel, CRM, web push notifications and webinars. Again you got almost everything for your online business.
As of now, you can see that each software provides substantial value to you. But you still haven’t decided which one is better yet.
In this review Sendinblue vs GetResponse, let me give you an overview of Sendinblue and GetResponse, feature-by-feature comparison and pricing comparison.
Overview - Sendinblue vs GetReponse
Sendinblue is a later comer to the email marketing software market when major players have already taken most of the market share. It came to the market in 2012 where larger players like GetResponse was in the market for more than 10 years.
After a few years, Sendinblue captured a portion of the market share by offering excellent features with a budgetary price. Free to use is its competitive advantage in this competitive email marketing software market.
Sendinblue has constantly improve its features since establishment and now it is the cheapest and full function digital marketing automation software that attracts many online marketing beginners.
Sendinblue keeps abreast of market trend and has launched SMS marketing, CRM and social media advertising to their users.
GetResponse has been launched since 1998 and has extensive knowledge and experience in digital marketing automation development.
GetReponse has evolved to a total solution provider on email marketing. It has landing pages, autoresponder, sales funnels, hosting, webinars, CRM etc., everything that a digital marketer need.
The mission of GetResponse is to provide the world’s easiest software to their users. Ease of use and simplified user interface really amaze their users.
GetResponse is dominating the email marketing software market. It has 350,000 subscribers across 182 countries. Every month almost 1 billion people are subscribing to GetResponse. It’s large customer base is definitely an asset to GetResponse.
You now have a better understanding on Sendinblue and GetResponse. Still not figuring out the best choice for you. Let’s see our feature-by-feature comparison of Sendinblue and GetReponse, showing their Pros and Cons to you.
Feature-by-Feature Comparison – Pros and Cons of Sendinblue and GetResponse
|Drag & drop editor||Yes||Yes|
|Responsive templates gallery||Yes||Yes|
|SMS management (campaigns, transactional emails, automation)||Yes||No|
|Heat map (visualize how contacts read and engage with your emails)||Yes||No|
Marketing automation allows you to build a workflow to automate certain tasks, set up rules and conditions to trigger the actions that you want to automate. These actions include sending emails, sending newsletters, organizing contacts into different lists and adding tags to your contacts.
Do more with less using marketing automation.
Sendinblue has always make marketing automation easier for their users. There are eight built-in workflow templates that allow users to choose, modify as you want and publish when it is done.
However, for extensive workflows in Sendinblue, you need some basic programming knowledge that involves the use of “if”, “then” and “else” functions to create larger sequence of actions.
Sendinblue allows you to optimize your automation performance by A/B split testing and global restart and exit conditions in your workflow.
GetRespose allows you to build marketing automation workflows based on customers’ data and behaviour to deliver personalized marketing experiences.
GetReponse offers pre-designed, powerful automation templates that help thousands of businesses grow even faster. GetResponse provides drag and drops editor in marketing automation that is not available as such in Sendinblue.
You can set the rules that automate your marketing by defining the conditions, actions, and filters in the workflows. You can create automation events based on customers’ behaviour, take action based on selected conditions and use filters for more precise targeting.
You can create automation tasks to personalize your messages, engagement messages, subscriptions and so on. GetResponse provides better and more flexible marketing automation functions than Sendinblue.
Marketing Automation – Sendinblue vs GetReponse: GetResponse wins
Responsive Templates Gallery
When you create a free account with Sendinblue, you can have immediate access to 60+ beautifully designed and fully responsive email templates.
You have 2 options to create your email campaigns.
The simplest way is the drag and drop responsive design email builder. It is super easy to create your emails without any technical knowledge.
You can personalize your email by dragging and dropping elements you want to add, changing the texts and uploading media files. It just takes a few minutes to build a professional email.
The other option is the WYSIWYG HTML editor which is designed for more advanced users looking to write their own HTML.
GetResponse has more than 500 pre-designed templates, a lot more variety of templates than Sendinblule.
GetResponse also comes with drag and drop editor so that you can customize your email. As compared with Sendinblue, GetResponse has more options for editing and customization. You can add button, change font size, change font color, change layout etc. to make a more professional looking email.
This wide variety of templates allows you to customize a unique layout for different types of online business. It will keep the subscribers more engaged and more likely to click your links.
GetResponse also allows you to edit your email using HTML editor for advanced users. However, with more than 500 pre-designed templates, it should be more than enough for your online business.
Responsive Templates – Sendinblue vs GetReponse: GetResponse wins
Sendinblue is unique in offering SMS MARKETING that allows you to connect with your contacts using targeted SMS messages.
You can use SMS to send time-sensitive marketing messages and promote special events to your subscribers.
SMS marketing is useful to create personalized messages, keep contacts up-to-date and spread the word about your latest promotion.
Sendinblue monitors the performance of your SMS campaigns with real-time reports showing key engagement metrics.
SMS Campaign – Sendinblue vs GetReponse: Sendinblue wins
As a digital marketer, it is very important to understand the behaviour of your customers. When you send email promoting your products and services, you are eager to know how your contact interact with your email.
Sendinblue provides you detailed Email Click Map Reports that show how your customers interact with your emails. You can see the total number of clicks with the visual click map, where most clicks are coming from which images or links.
This helps marketers to improve their email marketing with detailed campaign insights.
Heat Map – Sendinblue vs GetReponse: Sendiblue wins
This is a unique feature by GetResponse. When you start to master digital marketing skills and become a seasoned digital marketer, you normally use webinar to promote your products or services. Webinar has proven to increase conversions of your campaign and engagement with your customers.
GetResponse build-in webinar feature. You don’t need to buy third party webinar software and integrate into GetResponse.
GetResponse webinars function allow you to host unlimited webinars, host up to 1,000 live attendees, share the stage with two other presenters and store up to 20 hours of recordings.
You can monetize your knowledge using GetResponse webinar platform. It is a all-in-one solution with pre-designed signup pages, sales pages, email follow-ups, and different payment gateways.
Webinars – Sendinblue vs GetReponse: GetResponse wins
Pricing - Sendinblue vs GetResponse
Free plan– $0 per month
Free plan offers unlimited contacts and up to 300 emails per day.
Lite plan – $25 per month ($22.50 per month if paid annually)
Lite plan offers up to 100,000 emails with no daily sending limits. It also provides add-on features like A/B testing and advanced statistics.
Premium plan – $65 per month ($58.50 per month if paid annually)
Premium plan offers up to 1,000,000 emails, with advanced features like market automation, Facebook & retargeting ads, landing pages etc.
Enterprise plan – customized based on your requirements
Everything in premium plan plus priority support and dedicated customer success manager.
Basic plan – starts from $10.50 monthly per 1000 contacts.
Basic plan offers email marketing, autoresponder, unlimited landing page, unlimited automation templates, 1 sales funnel, Facebook ads etc.
Plus plan – starts from $34.30 monthly per 1000 contacts.
Plus plan includes all features of Basic plan, plus 5 sales funnels, 5 workflow in automation builder, webinar up to 100 participants and 5 webinar funnels.
Professional plan – starts from $69.30 monthly per 1000 contacts.
Professional plan includes all feature of Plus plan, together with unlimited automation builder, paid webinar with up to 300 participants, unlimited sales funnels, and unlimited webinar funnels.
Max plan – personalized and flexible plan based on your requirements.
Pricing Comparison of Sendinblue vs GetResponse Based on Number of Emails Sent
|Email Sending Needs||Sendinblue||GetResponse|
|1 email/month to 300 contacts||Free||$15|
|1 email/month to 1000 contacts||$25||$15|
|1 email/month to 2500 contacts||$25||$25|
|1 email/month to 5000 contacts||$25||$45|
|1 email/month to 10,000 contacts||$25||$65|
|1 email/month to 25,000 contacts||$54||$145|
|1 email/month to 50,000 contacts||$69||$250|
|1 email/month to 100,000 contacts||$99||$450|
Pricing – Sendinblue vs GetReponse: Sendinblue wins
Both Sendinblue and GetResponse provide comprehensive marketing automation features, including landing pages, drag and drop editor, autoresponder, design and templates, social media etc.
So, which one should you choose?
If you are a beginner in digital marketing, I recommend Sendinblue because its free plan has unlimited contacts, and 300 emails sent every day. Also, Sendinblue allows you to pay per emails rather than subscribers, it is also more cost effective for beginners.
If you are looking for easy to use software, I also recommend Sendinblue as it is more user friendly and no technical knowledge is needed.
If you need a SMS campaign, Sendinblue is recommended because this is their unique feature.
Finally, if you have bulk emails to send every month, Sendinblue is just one quarter the price of GetResponse for 1 email per month to 100,000 contacts.
If you are a more sophisticated digital marketer, having been working in email marketing for years, looking for more advanced features and higher level of customization, then I recommend GetResponse to you.
GetResponse allows you to set up high-level automation, build conversion sales funnels and create your own webinars. These are all advanced features for seasoned digital marketers.
Although Sendinblue and GetResponse share some similarities, their differences make them target for different market segments.
I hope this Sendinblue vs GetResponse review helps you make the right decision.
Please click the links below, register the software for free trial, test the features to see if they suit your business requirements.
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